Turn competitor intelinto yourstrategyadvantagegrowthedgeplaybook

Pengu Insights analyzes your competitors' content across social media.

Trusted by marketing teams at

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Features

Know more about your competitors than they do.

Analysis

Competitor Analysis

See what content works for your competitors across Instagram, YouTube, TikTok, and LinkedIn — all in one place.

Detection

Viral Pattern Detection

Our AI identifies hooks, formats, and topics driving engagement in your industry before they hit mainstream.

Speed

Insights in minutes

Get from a competitor URL to a full content intelligence report in minutes, not hours of manual research.

Platforms

All major social platforms

Pull data from every platform where your competitors are active — one dashboard, zero tab-switching.

Trends

Monitor global trends

Connect with Google Trends and keyword data to spot emerging topics before they peak.

Pricing

Choose the right plan for you

Transparent limits and credits—upgrade when you need PDFs, alerts, and multi-brand workflows.

Free

$0/mo

Enough to get hooked—not enough to work seriously.

  • 30 credits/month
  • 1 user
  • Free tools (URL extractor, etc.)
  • Basic competitor analysis
  • No PDF export
  • No alerts
Get started today

Pro

$39/mo

For freelancers, solo marketers, and DTC brands.

  • 200 credits/month
  • 1 user (+$15/extra user)
  • Everything in Free +
  • PDF export with your branding
  • Meta Ads & YouTube ad analysis
  • Competitor alerts (3 competitors)
Get started today

Team

$69/mo

For agencies and marketing teams managing multiple brands.

  • 500 credits/month
  • 1 user included (+$12/extra user)
  • Everything in Pro +
  • Client folders/projects (up to 10)
  • White-label reports
  • Unlimited alerts
  • Benchmarks (up to 5 competitors)
  • Priority support
Get started today

How it works

From competitor profiles to content playbook in three steps.

Step 1

Add your competitors

Paste their social media profiles or website URL and our AI immediately starts analyzing their content and patterns.

Step 2

Meet them where they post

We automatically pull data from every platform they use — Instagram, TikTok, LinkedIn, YouTube, Facebook, Meta Ads, and more.

Step 3

Sync your strategy

Connect your content calendar and execute on the intelligence we surface, directly in your workflow.

Results

Become the category leader

Pengu AI generates content briefs and strategy recommendations based on what's actually working in your space right now.

Our Tools (12)

Tools to grow your online presence.

Free utilities built to help you rank higher, answer faster, and reach more people — no account required.

AI Question Answer Generator

Type any question and get a clear, well-structured answer in seconds. Choose tone, length, and format. Free, no account needed.

Try it free →

AI Response Generator

Paste the message you received and get a ready-to-send reply. Control tone and length. Free, no account needed.

Try it free →

AI Letter Writer

Describe your purpose and audience and get a complete, polished letter. Works for formal, personal, or professional use. Free.

Try it free →

PDF to Markdown Converter

Upload a PDF and get clean Markdown back in seconds. Works best on text-based PDFs. No AI, no account, nothing stored.

Try it free →

Free AI Chat

Ask anything and keep the conversation going. Follow-up questions, clarifications, brainstorming. Free, no account needed.

Try it free →

Free Sitemap Generator

Paste your page URLs one per line and download a valid XML sitemap ready to submit to Google Search Console. Free.

Try it free →

AI Email Generator

Describe your goal and get a complete email with subject line and body. Adjust tone for cold outreach, follow-ups, or team updates. Free.

Try it free →

AI Name Generator

Describe what you are building and get a list of unique name ideas. Great for brands, products, apps, and side projects. Free.

Try it free →

XML Sitemap Generator

Enter a list of URLs or describe your site structure and get a ready-to-upload sitemap.xml with priorities and change frequencies. Free.

Try it free →

URL Extractor

Paste HTML source or any text and extract every link instantly. Optionally resolve relative paths with a base URL. No AI, no account.

Try it free →

Website URL Extractor

Crawl and extract all URLs from any website. Perfect for site mapping, content auditing, and comprehensive SEO analysis. Free to use. No sign up required.

Try it free →

AI Paragraph Generator

Describe your topic and get a well-structured paragraph in seconds. Choose tone, length, and purpose. Free, no account needed.

Try it free →

What our users say

Trusted by marketing teams.

We cut our weekly competitor research from 6 hours to 20 minutes. The viral pattern detection alone is worth the subscription.

Sarah Chen

Head of Content, GrowthStack

Pengu Insights showed us exactly what hooks our competitors were using. We replicated the format and tripled our engagement in two weeks.

Marcus Rivera

Marketing Lead, Brightloop

Finally a tool that tells me what's actually working, not just what's trending. Game changer for content planning.

Amy Larson

Social Media Manager, Sprout

Pengu Insights saved us hours every week. Now we actually have time to act on competitor intelligence instead of just collecting it.

Maria Santos

Marketing Director, Vantage

I used to spend Sunday evenings manually going through competitor posts. Now Pengu does it automatically and I get a report on Monday morning.

James Okafor

Growth Manager, Reflex

The trend monitoring feature caught an emerging topic two weeks before it went mainstream. We published first and captured all the traffic.

Harriet Cole

Content Strategist, Modo

Join marketing teams using Pengu Insights to turn competitor data into winning content strategy.