Pricing for teams of all sizes.
Free includes 30 credits/month—enough to get hooked. Pro and Team add exports, alerts, and collaboration when you're ready to work seriously.
Free
Enough to get hooked—not enough to work seriously.
Free
Includes:
- 30 credits/month
- 1 user
- Free tools (URL extractor, etc.)
- Basic competitor analysis
- Not included:No PDF export
- Not included:No alerts
Pro
For freelancers, solo marketers, and DTC brands.
$39
USD
per month
Everything in Free, plus:
- 200 credits/month
- 1 user (+$15/extra user)
- Everything in Free +
- PDF export with your branding
- Meta Ads & YouTube ad analysis
- Competitor alerts (3 competitors)
Team
For agencies and marketing teams managing multiple brands.
$69
USD
per month
Everything in Pro, plus:
- 500 credits/month
- 1 user included (+$12/extra user)
- Everything in Pro +
- Client folders/projects (up to 10)
- White-label reports
- Unlimited alerts
- Benchmarks (up to 5 competitors)
- Priority support
Free | Pro | Team | |
|---|---|---|---|
| Get started | |||
| Get started | Get started | Get started | Get started |
Limits | |||
| Credits per month | 30 | 200 | 500 |
| Users included | 1 | 1 | 1 |
| Extra seats | — | +$15/user | +$12/user |
Included | |||
| Free tools (URL extractor, etc.) | Included in Free | Included in Pro | Included in Team |
| Basic competitor analysis | Included in Free | Included in Pro | Included in Team |
Exports & alerts | |||
| PDF export (your branding) | Not included in Free | Included in Pro | Included in Team |
| Competitor alerts | Not included in Free | 3 competitors | Unlimited |
Intelligence | |||
| Meta Ads & YouTube ad analysis | Not included in Free | Included in Pro | Included in Team |
| Benchmarks (up to 5 competitors) | Not included in Free | Not included in Pro | Included in Team |
Collaboration | |||
| Client folders / projects (up to 10) | Not included in Free | Not included in Pro | Included in Team |
| White-label reports | Not included in Free | Not included in Pro | Included in Team |
Support | |||
| Priority support | Not included in Free | Not included in Pro | Included in Team |
Since using Pengu Insights, we've cut our weekly competitor research from 6 hours to 20 minutes. The viral pattern detection alone is worth the subscription.
Sarah Chen
Head of Content, GrowthStack
Frequently asked questions
Your questions answered.
- How is this different from Semrush or Brandwatch?
- Semrush and Brandwatch are primarily SEO and social listening tools. Pengu Insights focuses specifically on competitive content intelligence — what your competitors post, what works for them, and how you can replicate those patterns. We're built for marketing teams who want to act on data, not just monitor it.
- What platforms do you analyze?
- We currently analyze content from Instagram, YouTube, TikTok, and LinkedIn. We're actively working on adding X (Twitter), Facebook, and Pinterest. Pro and Team plans get early access to new platform integrations.
- How do credits work?
- Credits are consumed when you run analyses in the app. Free includes 30 credits per month; Pro includes 200/month and Team includes 500/month. Need more? Upgrade or add seats where your plan allows.
- Do I need to connect my social accounts?
- No. Pengu Insights analyzes your competitors' public content — you only need to provide their profile URLs or website. You never need to give us access to your own accounts.
- Can I cancel anytime?
- Yes, absolutely. There are no long-term contracts. You can cancel your Pro subscription at any time from your account settings, and you'll retain access until the end of your current billing period.