About Pengu Insights

Pengu Insights is an SEO, social media and AI search intelligence platform for marketing agencies and the brands they work for. It shows what competitors rank for, publish and pay to promote, and it ships the same data to AI agents through an API and an MCP server (beta).

Who builds it

Christian Monge Guerrero

Founder. Runs the product, the data pipeline and the blog. Trained in marketing at EAE Business School Madrid, and has spent the last years doing competitive research for DTC brands and agencies before turning that routine into software.

LinkedIn

Pengu Insights is run as a sole-trader business registered in Spain. The legal identity, tax id and address are in the legal notice.

Where the data comes from

Search, keyword and domain metrics come from Pengu data: search engine results collected at query time and keyword databases refreshed monthly. Social and ads data comes from public profiles, posts and ad libraries, fetched when you run a search, never from private accounts. Every number in the app carries the date it was collected. Estimates are labelled as estimates.

How the blog is written

• Every statistic links to its source. A number without a source does not go in.
• Comparison posts say where competitors win. We do not sell by omission.
• Drafting may start with AI tools; nothing is published without a person editing it, checking the claims and adding what only experience knows.
• Posts show a publish date and, when revised, an update date. A revision is a change in substance, not a new date on old text.
• Tools mentioned are linked. Affiliate links are not used.

Contact

Questions, corrections and partnership requests: hey@penguinsights.io. Product questions are usually answered the same working day.