Marketing for manufacturers
Win new buyers between trade shows.
Industrial buyers search Google and ask ChatGPT before they ever call sales. We make sure they find you and ask you for a quote, and that the customers you already have order again.
A free 60-second video: how a buyer sees you on Google and in ChatGPT, next to three competitors.
What a buyer sees
Sample audit| Company | ChatGPT | Specs online | |
|---|---|---|---|
| Competitor A | #2 | ||
| Competitor B | #4 | ||
| Competitor C | #7 | ||
| Your company | #18 |
Three competitors reach the buyer before you do.
We have worked with
01 / What we do
Three areas, without the jargon.
We start with whichever brings sales back first.
01
SEO and web
Get found by buyers before they call sales.
Product and capability pages. One page per product and process, for buyers ready to quote.
Industrial websites. Equipment, certifications, spec sheets and a quote form that takes drawings.
Technical blog. Guides engineers read before they shortlist, reviewed by people.
Visibility in ChatGPT. Get named when AI is asked for a supplier.
02
Go-to-market and email
Turn the contacts you already have into orders.
Customer reactivation. Clean the list, find your best buyers in past orders and write to them.
Trade shows that pay off. Booth meetings booked before, follow-up within 48 hours, sales traced.
LinkedIn outreach and posts. Personal messages, follow-ups and posts that keep you in front of buyers.
Email marketing. News and invitations by industry and country, with unsubscribes that work.
Competitor reports. What rivals do on Google, social, ads and ChatGPT.
03
AI for marketing teams
AI that works for your team, not instead of it.
SEO Brain. An SEO department your team runs with Claude: audits, briefs and posts with quality checks.
GTM Brain. Ideal customer, leads, compliant outreach and replies, with a person approving every send.
Business brain. If your most senior engineer retired tomorrow, their know-how stays.
AI and SEO mentoring. Your team learns to run it, in a group or one to one.
Automations. Reports and sales follow-ups that no longer slip.
02 / How we work
For teams that have been burned by agencies.
Manufacturers tell us the same story: monthly fees, vague reports and template websites. So we work the other way round.
A monthly report you can read
Tasks done, hours spent and results, every month.
Numbers your CEO cares about
Qualified leads, value quoted and value sold.
Fixed scope, in phases
Each project has a closed scope and a clear end.
AI stays in-house
It helps your team. Quotes and customers stay with people.
03 / A real case
40 articles live in 4 days.
Estampa Publicidad · SEO blog engine
Articles live
40
published in 4 days
Average position on Google
6.5
across the searches it appears in
Clicks from Google
385
in 2.5 months
Writing hours saved
~200 h
compared with writing each article by hand
Want the same for your company?
04 / Where to start
Three packages, in this order.
First the free audit. Then whatever brings sales back first.
Step 1 · for the CEO
Wake up your customer list
Within 30 days we are back in touch with every dormant customer.
- Customer list clean-up and reactivation
- 3 months of email marketing
Step 2 · for marketing
Get found
The buyer searching for what you make finds you, not your competitor.
- Product and capability pages
- Technical blog with human review
- Monthly ChatGPT visibility tracking
Step 3 · marketing and CEO
AI marketing team
Your marketing team performs like a much bigger one, without new hires.
- SEO Brain or GTM Brain
- AI mentoring
- 2 or 3 automations
Every package is quoted after the audit, with a closed scope for each phase.
05 / Who does the work
Christian Monge, co-founder of Pengu Insights
Christian builds AI marketing systems and trains the teams that use them. He co-founded Pengu Insights, the competitive intelligence software we use to measure how Google and ChatGPT see you, and teaches AI workshops at EAE Business School.
Want to train your whole company on AI, not only marketing? Christian does that at christianmonge.com
06 / Questions
Questions about the services
How much does it cost?
We quote after the free audit, with a closed scope for each phase, so you know what you pay for before anything starts.
How is this different from the agency we already tried?
You get a monthly report of tasks, hours and results, and we measure qualified leads, value quoted and value sold. Websites are built for your buyers and your sales team, not from a template.
Will AI talk to our customers?
No. AI works inside your team, on reports, follow-ups and your technical knowledge. Quotes and customer relationships stay with your people.
Do you replace trade shows?
No. Trade shows work. We help you book meetings before the show, follow up within 48 hours and see which sales came from it.
When will we see results?
Customer reactivation brings replies in about 30 days. SEO takes longer: the first results on Google arrive in 3 to 6 months.
Do you work with US companies?
Yes. We work with manufacturers and distributors in South Florida and in Spain, with websites in English and in Spanish for Latin American buyers.
Free audit
See what a buyer sees before they ask for a quote.
In a 60-second video we compare your company with three competitors on Google and in ChatGPT. Data you can take to your leadership.