Semrush pricing starts at $139.95 a month for the SEO plan, or $117.33 a month billed annually, and runs to $299 for Pro+ before Advanced moves to a quote (Semrush pricing page, checked 1 November 2026). Seats, toolkits and branded reports cost extra.
Most results ranking for this query in the US still list the old plan names, Pro, Guru and Business. That is not what Semrush shows today. The core plans are now called SEO, Starter, Pro+ and Advanced, and the AI, local, content, social, advertising, PR and traffic tools are sold as separate toolkits.
This guide lists every price on the page, the three limits that decide which plan you actually need, and the monthly bill for a solo freelancer, a brand team and a three-person agency.
Key takeaways
- Four core plans. SEO $139.95, Starter $199 and Pro+ $299 a month; Advanced is quoted. Annual billing brings them to $117.33, $165.17 and $248.17 a month.
- Websites decide the plan. SEO and Starter monitor 5 websites, Pro+ 15, Advanced 40 or more.
- Every extra login costs money. Seats start at $45 a month on plans with the SEO toolkit and cost $20 on the other toolkits.
- Toolkits are priced on their own. AI Visibility from $99 per domain, Local from $30 per location, Traffic and Market $289, all a month on annual billing.
- A three-person agency with ten clients pays at least $589 a month on Pro+ before any toolkit.
Semrush pricing at a glance
| Plan | Monthly | Per month, billed annually | Websites to monitor | Keywords tracked daily | AI prompts tracked daily | Best for |
|---|---|---|---|---|---|---|
| Free | $0 | $0 | 1 demo project | Not stated | Not stated | Testing the interface |
| SEO | $139.95 | $117.33 | 5 | 500 | Custom prompts, count not stated | Freelancers and single sites |
| Starter | $199 | $165.17 | 5 | 500 | 50 | Small teams that report AI visibility |
| Pro+ | $299 | $248.17 | 15 | 1,500 | 100 | Agencies with 6 to 15 sites |
| Advanced | Custom | Custom | 40+ | 5,000+ | Unlimited | Larger agencies and API users |
Semrush says annual billing saves "up to 17%" (Semrush pricing). In dollars, annual billing takes $21.67 a month off SEO, $33.83 off Starter and $50.83 off Pro+. Paid upfront, that is $1,407.96, $1,982.04 and $2,978.04 a year.
One practical note. When we opened the same page from Spain it showed euros instead: €134 a month for SEO, €190 for Starter and €286 for Pro+. If a colleague in Europe quotes you a different number, that is why.
What each Semrush plan includes
All figures in this section come from Semrush's SEO and AI Search pricing page as it read on 1 November 2026.
Free: one demo project
$0, no credit card. You get 1 demo project and 10 reports per day across the main tools, plus AI visibility features.
- Best for: deciding whether you like the interface before you start the trial.
- Watch out for: 10 reports a day goes in a single keyword research session.
SEO: $139.95 a month
Five websites, 500 keywords tracked daily, basic keyword research and competitor analysis, Position Tracking, Site Audit, AI visibility reports for any domain, AI sentiment and custom prompt monitoring. The page does not say how many prompts.
- Best for: a freelancer or in-house marketer with up to five sites.
- Watch out for: the word "basic". Starter is described with full keyword research and competitor insights tools, so check the comparison table for the reports you use most.
Starter: $199 a month
The same 5 websites and 500 keywords as SEO, plus MCP access, 50 prompts tracked daily, 1 domain for AI brand performance, 300 AI visibility reports per day and an AI-ready Site Audit.
- Best for: a brand or small team that has to report AI search visibility next to rankings.
- Watch out for: you pay $60 more than SEO for AI tracking and MCP, not for more websites.
Pro+: $299 a month
Everything in Starter, plus 15 websites, 1,500 keywords tracked daily, historical SEO data, content optimization, keyword cannibalization analysis, multi-location and device tracking, and 100 prompts tracked daily.
- Best for: small agencies with 6 to 15 client sites.
- Watch out for: seats. The seat price rises with the plan tier and the page does not print the Pro+ figure.
Advanced and Enterprise: quoted
Advanced covers 40 or more websites, 5,000 or more keywords tracked daily, SEO share of voice, advanced API data integration, team users, reporting and unlimited prompts. It shows "Custom" and a demo button. Enterprise adds unlimited projects, SSO, audit logs and a dedicated account manager, also on quote.
- Best for: agencies past 15 sites, or anyone who needs the API.
- Watch out for: there is no public number, so budget time for a sales call.
The free trial
The page says you can "try Semrush free for seven days" and cancel anytime. The Semrush subscriptions guide adds two rules that matter: exports are disabled during the trial, and each toolkit trial can be activated once per account.
Semrush toolkits and add-ons priced separately
| Toolkit or add-on | Price shown | What the page lists |
|---|---|---|
| AI Visibility Base | $99 a month per domain, billed annually | 25 custom prompts tracked daily, 300 AI reports per day, mentions from ChatGPT, Google AI, Gemini and Perplexity |
| Local Base and Pro | $30 and $60 a month per location, billed annually | Google Business Profile management, review replies, Map Rank Tracker with 375 or 1,225 credits; Business on quote |
| Traffic and Market Pro | $289 a month, billed annually | Traffic overview, market landscape, channel mix, up to 100 competitors |
| Content Base | $60 a month, billed annually | Content ideas, 10,000 articles a month, 5 SEO content boosts a month |
| Social Base, Pro and Business | $20, $40 and $250 a month, billed annually | 5, 10 and 10 profiles to manage; Business adds influencer analytics and media monitoring |
| Advertising Base and Pro | $99 and $220 a month, billed annually | Google and Meta dashboard, competitor keyword analysis; Pro adds competitor display, video and social ads |
| AI PR Base, Pro and Business | $149, $279 and $499 a month, billed annually | Media database and pitching; Business adds competitor media tracking |
| Additional user | From $45 a month on SEO plans, $20 on other toolkits | Individual login |
| Base Report and Pro Report | $10 and $20 a month | Pro Report adds branding and white-labeling |
| Lead Generation | $90 a month | Listing on the Semrush Agency Partners platform |
The toolkit pages, such as the AI Visibility toolkit pricing page, load on annual billing. We quote the annual figure each one shows and did not record the monthly toggle, so expect to confirm the month-to-month price before you subscribe.
Two of these change the bill more than they look. Traffic and Market at $289 a month costs more than the Starter plan itself. And Pro Report is $20 per report, so branded reports for ten clients add $200 a month.
What a small agency actually pays
The three limits that set the bill
- Websites to monitor. 5 on SEO and Starter, 15 on Pro+, 40 or more on Advanced. Count every client and every brand site, because this is the limit agencies hit first.
- Seats. Semrush's guide says additional users on SEO plans start at $45 a month "and scale with your plan tier". Social, Local and Content seats are a flat $20.
- Branded reports. Base Report at $10 shares inside Semrush; Pro Report at $20 adds your logo and delivery by link.
Tracked keywords (500, 500, 1,500 and 5,000 or more a day) are the fourth limit, but most small teams hit websites or seats before they run out of keywords.
The monthly bill, three ways
| Solo freelancer | Brand team | Small agency | |
|---|---|---|---|
| Situation | 1 person, 3 sites | 2 people, 1 site, AI tracking | 3 people, 10 client sites, branded reports |
| Plan | SEO, $139.95 | Starter, $199 | Pro+, $299 |
| Extra seats | None | 1, from $45 | 2, from $90 |
| Reports | Base Report, $10 optional | None | 10 Pro Reports, $200 |
| Total a month | $139.95 to $149.95 | From $244 | From $589 |
| Plan line on annual billing | $117.33 | $165.17 | $248.17 |
The agency column is a floor, not a quote. It assumes the lowest seat price Semrush publishes, and the real Pro+ seat price is higher if it scales with the tier as the guide says. Add a toolkit, such as Local for five client locations at $30 each, and the total moves again. To see what a full agency stack costs per client, beyond Semrush alone, read our per-client cost of agency SEO tools.
Estimate your own Semrush bill
- Count websites for the next 12 months (5 minutes). Include prospects you expect to sign. This number picks SEO or Starter against Pro+.
- Count people who need their own login (2 minutes). Semrush allows view-only folder access for free, so leave out anyone who only reads reports.
- List deliverables that need your logo (5 minutes). Multiply by $20 for Pro Reports.
- Decide whether you need AI prompt tracking or MCP (5 minutes). If not, SEO does the same job as Starter for $60 less.
- Price only the toolkits you would open every week (10 minutes). Local, Social and Content are cheap; Traffic and Market is not.
- Run your real workflow in the 7-day trial (7 days). Remember exports are off, so test reports inside the tool.
Cheaper options if the total is too high
If most of what you need is backlinks and keyword research, Ahrefs is the usual comparison. Its Starter plan is $29 a month and Lite is $129 with one user (Ahrefs pricing, checked 1 November 2026).
Our Ahrefs pricing breakdown covers its limits, seat fees and add-ons, and why its rank tracker updates weekly rather than daily.
For the head-to-head at equal team size, read Semrush vs Ahrefs. The short version: Ahrefs prints every seat price, while Semrush prints only the $45 starting point; Semrush tracks rankings daily and sells far more toolkits.
If you are leaving rather than downsizing, our list of Semrush alternatives compares tools by the job they replace.
If the budget is closer to $100 a month for everything, start with our guide to cheap SEO tools.
Pengu Insights is ours, so weigh the recommendation. Starter is $39 a month with 1,200 credits and covers keywords, competitors and traffic plus Instagram, TikTok, LinkedIn and the Meta Ad Library. Pro at $69 adds keyword and backlink gap and AI visibility for Google AI Overviews and ChatGPT. Agency at $129 adds full white label and client reports. It is not a Semrush replacement for daily rank tracking, large site audits or Google Ads research; those are not part of its plans. Details are on the Pengu Insights pricing page.
How we checked the prices
On 1 November 2026 we loaded Semrush's main pricing page and all seven toolkit pages in the US view, which shows dollars, and again from Spain, which shows euros. Seat, report and trial rules come from Semrush's subscriptions guide in its knowledge base. We also read the US Google results for "semrush pricing" the same day to see what other guides were quoting.
We did not buy a plan for this article. We quote what Semrush publishes, and where a number is not published, such as the Advanced price or the Pro+ seat price, we say so instead of estimating it. We make Pengu Insights, which overlaps with part of Semrush, and we have said where it falls short.
Common mistakes when budgeting for Semrush
- Quoting the old plan names. Pro, Guru and Business are what many guides still show, with Guru at $249.95 and Business at $499.95. Budget from today's page.
- Upgrading to Starter for more websites. Starter monitors the same 5 websites as SEO. Only Pro+ raises the cap.
- Forgetting seats. One plan price covers one login. Two colleagues on Pro+ add at least $90 a month.
- Counting reports once. Pro Report is priced per report, so branded reports for every client multiply.
- Stacking AI tracking twice. Starter and Pro+ already track 50 and 100 prompts a day. Check what you get before adding the AI Visibility toolkit at $99 per domain.
- Planning exports during the trial. They are disabled until you pay.
Frequently asked questions
How much does Semrush cost per month?
SEO is $139.95, Starter $199 and Pro+ $299 a month. Billed annually they are $117.33, $165.17 and $248.17. Advanced and Enterprise are quoted. Checked 1 November 2026.
Is there a free version of Semrush?
Yes. The Free plan is $0, needs no card, and gives you 1 demo project and 10 reports per day.
Does Semrush have a free trial?
Yes, 7 days on the core plans and on each toolkit. Exports are disabled during the trial and you can cancel before it ends at no charge.
How much does an extra Semrush user cost?
From $45 a month on plans with the SEO toolkit, rising with the plan tier. A flat $20 on Social, Local and Content. From $289 on Traffic and Market.
Is there a cheaper alternative to Semrush?
Ahrefs Starter at $29 and Lite at $129, or Pengu Insights from $39 for SEO and social research without rank tracking. Free tools cover one-off checks.
What to do next
Count your websites and your logins before you read another feature list. Those two numbers pick the Semrush plan, and the seats and reports decide the bill.
Then test the cheapest version of the job first. Run your three biggest competitors through the free competitor keyword finder and compare the output with what you would pay Semrush for the same answer. If the free result is enough, you have saved a subscription; if it is not, start the 7-day trial on the plan the steps above picked.
Written by
Founder of Pengu Insights. Competitive intelligence practitioner for DTC brands and marketing agencies.
