Free Competitor Keyword Finder

What the competitor keyword finder shows

Enter a competitor's domain and the finder lists the twenty keywords that send it the most search traffic: the position it holds, monthly search volume, keyword difficulty, search intent, and the exact page that ranks. Together they show where a rival's organic traffic comes from and which of their pages earn it.

The list is sorted by estimated traffic, not by volume. A position 2 on a 3,000-search keyword sends more visitors than a position 15 on a 30,000-search one, and the finder ranks it that way.

How to find competitor keywords worth targeting

• Run three competitors, not one. A keyword that two or three of them rank for is a market keyword; one that only one ranks for is often brand or luck.
• Look at the ranking page, not just the keyword. If the page is a comparison, a tool, or a guide, that is the format the keyword rewards.
• Filter by difficulty against your own site. Keywords under 40 where a competitor ranks with a thin page are the first targets.
• Note the intent. Commercial and transactional keywords in a competitor's list are the ones tied to revenue; informational ones are how they got the authority.

Common mistakes when researching competitor keywords

• Copying the list into a content plan. Their keywords fit their site. Take the ones your product can credibly answer and leave the rest.
• Ignoring the country. A competitor that sells in three markets ranks for different keywords in each; check the one you compete in.
• Treating position as fixed. Rankings move weekly. Note the date next to the position and recheck before you build a page around it.
• Stopping at twenty. The top twenty show the pattern; the full list, and the gap between their keywords and yours, is where the plan comes from.