Similarweb pricing in November 2026 starts at $125 a month billed annually, or $199 month to month, for one user and three months of history. The SEO and ad bundles cost $333 and $542 a month billed annually. Extra users, country filters and the API are quoted by sales.
Every number below comes from Similarweb's own Web Intelligence pricing page, checked 1 November 2026, together with its full feature table, the AI Search pricing page and the API documentation. The plan cards tell you what each plan adds. This guide also covers what they leave out, because that is where the bill grows.
Key takeaways
- Entry price: $125 a month billed annually ($1,500 a year) or $199 monthly for Competitive Intelligence: traffic, channels and demographics, with no keyword tools.
- SEO costs $208 more a month. Competitive Intel & SEO & AEO is $333 billed annually or $399 monthly, with 6 months of history and 150 tracked AI prompts.
- Every self-serve plan is one user and worldwide data only. No country filter, no API and no page or subdomain views until you talk to sales.
- Business packages are quoted. Buyer data from Vendr puts the median contract at $37,826 a year.
- The 7-day trial bills your card automatically unless you cancel before it ends.
Video: Similarweb's plans and data sources in under eight minutes
Watch it for a quick tour of the Web Intelligence modules each plan adds, before you pay for one.
Three things worth taking from it:
- The plans are named after what they add. Competitive Intelligence covers one user with three months of history, the next tier adds SEO, and the top tier adds ad intelligence and six months of history.
- Some tools work without an account. The free website traffic, app analytics and keyword tools are stripped-down versions, and the full toolset has a 7-day free trial.
- The data is modeled. Similarweb blends anonymized app and extension data, direct data from site owners, ISP partnerships and public sources, and the reviewer notes the estimates are more accurate for larger sites.
Where we differ: the video shows no prices, predates the AEO naming and the $99 AEO plan, and links to an affiliate offer. The prices below are the ones on Similarweb's pages today.
Similarweb pricing plans in November 2026
Similarweb sells three self-serve Web Intelligence plans under its "Entrepreneurs" tab, one AI search plan, and custom packages under "Businesses & Enterprises". Each self-serve plan contains the one before it, and Similarweb labels the middle one its most popular.
| Plan | Billed annually | Billed monthly | Users | History | Monthly data credits | What it adds |
|---|---|---|---|---|---|---|
| Competitive Intelligence | $125 a month | $199 a month | 1 | 3 months | 100 | Website performance, traffic and engagement, demographics, marketing channels, competitor alerts |
| Competitive Intel & SEO & AEO | $333 a month | $399 a month | 1 | 6 months | 100 | Organic search overview, keyword research, rank tracker, site audit and backlinks; AI brand visibility with 150 tracked prompts, sentiment, citations and AI traffic |
| Competitive Intel, SEO & AEO & Ads | $542 a month | $649 a month | 1 | 6 months | 500 | Creative and campaign insights, search and display ads, advertiser demand signals, ad spend |
| AEO Intelligence | $99 a month | $129 a month | 1 | 3 months | Not shown | AI brand visibility, 150 tracked prompts, sentiment, citations, AI traffic |
| Businesses and Enterprises | Quote | Quote | Custom | Up to 37 months | Not published | All suites, 100+ countries, API, MCP, SSO, managed services |
Prices are in US dollars and checked 1 November 2026. The first three rows and the business row come from the Web Intelligence page; the AEO row comes from the AI Search page covered below.
Monthly or annual: what a year costs
The pricing page shows monthly and annual prices side by side but leaves the yearly arithmetic to you. Here it is, for one user:
| Plan | 12 months billed monthly | 12 months billed annually | Difference |
|---|---|---|---|
| AEO Intelligence | $1,548 | $1,188 | $360 |
| Competitive Intelligence | $2,388 | $1,500 | $888 |
| Competitive Intel & SEO & AEO | $4,788 | $3,996 | $792 |
| Competitive Intel, SEO & AEO & Ads | $7,788 | $6,504 | $1,284 |
Two details the checkout does not make obvious. Switching to annual billing is not a toggle on every account: the pricing page FAQ says you email support and open a ticket. And the gap between monthly and annual is widest on the entry plan, so keeping the $199 plan month to month is the most expensive way to use it.
The $99 AEO plan
If the only question is whether AI assistants mention your brand, the AI Search Intelligence pricing page sells that on its own: AEO Intelligence at $99 a month billed annually or $129 monthly, with 150 tracked prompts and 3 months of history. Its structured data lists ChatGPT, Perplexity, Google Gemini, Claude, Grok and DeepSeek as the monitored platforms. It is the cheapest way into Similarweb, and it has no traffic or keyword data at all.
The free version and the 7-day trial
The free layer is Similarweb.com's public site pages, a browser extension and free tools such as a website traffic checker, an AI traffic checker and a keyword generator. The pricing FAQ describes that free data as a high-level sample without deeper drill-downs.
The paid plans have a 7-day free trial. Similarweb's help center says the trial is tied to a subscription and the card you signed up with is charged automatically when it ends, unless you cancel before. Self-serve plans cancel from the subscription page inside the platform and keep access until the period ends.
What do the self-serve plans leave out?
All three self-serve Web Intelligence plans are one user, worldwide data only and no API. That line in the full feature table is the real price of Similarweb for most agencies, because the first time a client asks how a competitor performs in one country, the answer is a sales call.
Here is what the "See full feature table" view on the pricing page shows for each self-serve plan, checked 1 November 2026:
| Feature | Competitive Intelligence | Intel & SEO & AEO | Intel, SEO & AEO & Ads |
|---|---|---|---|
| Users | 1 | 1 | 1 |
| Traffic, engagement, marketing channels | Yes | Yes | Yes |
| Audience demographics, interests, overlap, loyalty | Yes | Yes | Yes |
| Country-level data | No | No | No |
| Website segments, folders, subdomains, popular pages | No | No | No |
| Market analysis and demand analysis | No | No | No |
| Keyword research, rank tracking, site audit, backlinks | No | Yes | Yes |
| AI brand visibility, prompts, sentiment, citations | No | Yes | Yes |
| Display, PPC, publisher and ad spend data | No | No | Yes |
| Monthly data credits | 100 | 100 | 500 |
| Excel and PDF downloads, Data Exporter | Yes | Yes | Yes |
| API access and Looker connector | No | No | No |
| SSO and two-factor authentication | No | No | No |
What that means in practice:
- No country filter. Traffic and channel figures are worldwide. If a client sells only in the US, a competitor's global audience can mislead you, and the packages that filter by country are quoted.
- Data credits meter your exports. Similarweb's own tooltip says every pull, by API call or report download, consumes credits based on the number of results. Ask what your usual export costs before you rely on 100 a month.
- One login per plan. A second seat has no public price.
- History stops at six months. No self-serve plan lets you compare this quarter with the same quarter last year.
The country point matters more than it looks, because every traffic estimate is modeled and a worldwide number blends markets your client may not sell in. Our guide to checking website traffic explains how to read an estimate without fooling yourself.
How much does Similarweb cost for teams, enterprises and the API?
Similarweb publishes no price for anything above the self-serve plans. Business and Enterprise packages, extra seats and the API are all quoted by sales.
Business and Enterprise packages: quoted
The "Businesses & Enterprises" tab lists what goes into a quote instead of a price: up to 37 months of history, daily-level data, 100+ countries you choose from, conversion analysis, AI Studio, custom data feeds, real-time and bulk APIs, an MCP server for AI workflows, SSO and managed services. Each item is a lever on the final number.
For a reference point, Vendr's Similarweb page, last updated February 2026 and based on 158 purchases, reports a median of $37,826 a year, with deals from $14,340 to $94,500. Those are negotiated, often multi-seat contracts rather than list prices. They show the size of the jump: the median is more than nine times a year of the $333 plan.
How the API is priced: data credits
The pricing FAQ says the API comes with business packages or as a standalone product, and sends you to sales for the price. What Similarweb does publish is the unit. Its API documentation on data credits prices every request like this:
- Formula: total credits = domains × endpoint base cost × granularity × countries × time periods × results per domain.
- Standard endpoints such as visits, engagement and traffic sources cost 1 credit per data point.
- Keyword endpoints are discounted: 100 data points cost 1 credit.
- Worked examples from the docs: monthly visits for one domain in one country over 6 months cost 6 credits; weekly traffic sources for one domain in two countries over three months cost 576 credits.
- Not charged: error responses and requests that return no data.
- Allowance: set monthly through your account manager. Unused credits expire at the end of each billing cycle, and going over the allowance returns errors until it is raised.
The question to bring to the sales call: how many credits does your usual weekly pull consume, and what does the next block of credits cost?
Which Similarweb plan fits your job?
Buy the narrowest plan that answers your question, and check first whether a free tool already answers it.
| Your question | Cheapest Similarweb plan | One year, billed annually | Cheaper way to answer it |
|---|---|---|---|
| Roughly how big is this competitor? | Free version | $0 | Our free website traffic checker |
| Where does their traffic come from, by channel? | Competitive Intelligence | $1,500 | Semrush Traffic & Market toolkit, $289 a month billed annually |
| Which keywords bring them search traffic? | Competitive Intel & SEO & AEO | $3,996 | Our competitor keyword finder for a first look |
| Do AI assistants mention my brand? | AEO Intelligence | $1,188 | Manual prompts, as in our AI visibility tracking guide |
| What do they spend on ads? | Competitive Intel, SEO & AEO & Ads | $6,504 | The free Meta Ad Library for social creatives |
| US-only data, a second user or the API | Business quote | Quoted | None on a self-serve plan |
Pengu Insights is ours, so weigh the recommendation. Starter at $39 a month covers traffic estimates, keywords and competitor research plus Instagram, TikTok, LinkedIn and the Meta Ad Library, and Pro at $69 adds AI visibility tracking for Google AI Overviews and ChatGPT; plans are on our pricing page. It does not do what Similarweb's panel does: audience demographics, audience overlap or market share across a whole category. If those are the deliverable, Similarweb is the right purchase.
How to buy Similarweb without overpaying
- Write the one question you need answered (10 minutes). Match it to a row in the table above.
- Run the free check first (5 minutes). Look up the competitor on a free traffic checker and on Similarweb's free site page. If the rough size settles the question, stop here.
- Start the 7-day trial on the narrowest plan (15 minutes). Set a reminder for day 6, since the card is charged automatically when the trial ends.
- List seats, countries and history before any sales call (20 minutes). Those three drive the quote.
- Get the data credit allowance in writing (during the call). Ask what one export of your usual report costs in credits.
- Move to annual billing after a month of real use (5 minutes). Open the support ticket the FAQ describes, since annual is not always a checkout toggle.
Common mistakes when budgeting for Similarweb
- Comparing the $125 plan with an SEO suite. It has no keyword, rank or backlink tools. The like-for-like plan is $333 billed annually.
- Forgetting the data is worldwide. On self-serve plans you cannot filter a competitor's traffic to one country.
- Letting the trial roll over. The card on file is charged when the 7 days end.
- Budgeting a team on a one-user plan. Every self-serve plan is one login, and extra seats are quoted.
- Quoting estimates as visits. The numbers are modeled. Compare competitors with each other and watch trends; our Similarweb alternatives guide covers where the estimates break.
- Trusting an undated price list. Plan names and bundles have changed. Check the date on any Similarweb price you quote, including ours.
How we checked the prices
On 1 November 2026 we opened Similarweb's Web Intelligence pricing page on the Entrepreneurs tab, expanded the full feature table, and compared the plan cards with the Product and Offer data in the page source. The prices matched. We did the same on the AI Search Intelligence page, then read the API data credit documentation and the help center article on trials.
The enterprise benchmark is third-party buyer data from Vendr, and we label it that way. One inconsistency to know about: the AI Search page's structured data lists 3 months of history for the middle plan, while the Web Intelligence plan card says 6 months, so confirm it during the trial. We sell Pengu Insights, a tool in the same market, which is why it appears once, with what it does not do.
Frequently asked questions
How much is Similarweb Pro?
There is no plan called Pro or Professional on the pricing page now. The closest is Competitive Intel & SEO & AEO: $333 a month billed annually or $399 monthly, one user, 6 months of history.
Is Similarweb free?
Partly. The free site pages, extension and tools show a high-level sample. Paid plans have a 7-day trial that charges your card automatically unless you cancel first.
Is Similarweb trustworthy?
It publishes its method: direct measurement, a contributors network, public data and partnerships. The numbers are modeled estimates, good for comparing competitors and trends, not a replacement for your own analytics.
Who are Similarweb's competitors?
Semrush's Traffic & Market toolkit for channel data, Ahrefs and Semrush SEO plans for search traffic, and Pengu Insights (ours) for traffic plus social and ads data from $39 a month.
How much does the Similarweb API cost?
No public dollar price. It is quoted by sales and metered in data credits that expire at the end of each billing cycle.
What to do next
In short: Similarweb's self-serve prices are clear, $125 to $542 a month billed annually, and the real decisions sit in the limits: one user, worldwide data, six months of history and no API. Decide which question you are paying to answer, then check it for free with the website traffic checker before you start a trial.
If the question is wider than traffic, what competitors publish on Instagram, TikTok and LinkedIn and what they run in the Meta Ad Library, start free in Pengu Insights with 80 credits at sign-up and no card.
Written by
Founder of Pengu Insights. Competitive intelligence practitioner for DTC brands and marketing agencies.
