The best AI visibility tools in 2026 are Semrush's AI Visibility Toolkit if you already use Semrush, Ahrefs Brand Radar for research on any brand, and SE Visible or Otterly.AI for daily prompt tracking on a small budget. Profound and Scrunch fit enterprise budgets.
We checked eight trackers on their own pricing and product pages on 1 November 2026: the engines each one names, how it measures, the entry price and who it fits. Pengu Insights, our product, is the ninth entry, and it tracks fewer engines than most of the list. The comparison table comes first. The reviews follow.
Key takeaways
- Engine coverage is the first filter. Every tool here tracks ChatGPT. Perplexity, Claude, Gemini and Google AI Mode depend on the vendor, and often on the plan.
- The prompt is the metered unit. Entry plans range from 15 prompts (Otterly.AI Lite) to 350 (Scrunch Starter). Compare price per prompt, not price per month.
- Two kinds of tool share the label. Ahrefs Brand Radar and Semrush show visibility for any domain from a prebuilt prompt set. The rest mostly track the prompts you write.
- Cheapest verified entry: Rankscale Essentials at $17 a month billed yearly, then Otterly.AI Lite at $29. Profound publishes no price beyond a free trial.
- Start free. A 20-prompt set run by hand once a month gives you a baseline before you pay for anything.
Video: AI visibility trackers on screen, with one prompt set
Watch it for the screen time: the presenter loads the same prompts into several of the tools below, so you see what each dashboard reports before you start a trial.
Three things worth taking from it:
- Rank is the wrong lens. The presenter argues that AI answers are probabilistic, so mentions, citations and sentiment tell you more than a position number.
- Your website is not the only source. In his tests, his listings on third-party directory and review sites were cited next to his own site, which is why a citation report matters.
- Same prompts, different scores. He ran one prompt set through several tools and each returned a different visibility score. Pick one tool and compare it with itself over time.
Where we differ: the presenter discloses that he is an SE Ranking partner, and the video shows no prices. The table below adds engine lists and prices as checked on 1 November 2026.
Which AI visibility tools are worth comparing in 2026?
Nine AI visibility tools passed our filter: a public page that names the engines covered, and a published price or a free trial you can start today.
| Tool | Engines named on the vendor's page | How it measures | Entry price, checked 1 Nov 2026 | Best for |
|---|---|---|---|---|
| Semrush AI Visibility Toolkit | ChatGPT, Google AI, Gemini, Perplexity | 25 custom prompts tracked daily, plus AI visibility reports for any domain | $99 a month per domain, billed annually | Teams already paying for Semrush |
| Ahrefs Brand Radar | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot; Claude on custom prompts | Prebuilt prompt index, plus custom prompts billed by checks | Custom prompts from $50 a month; AI Visibility Index from $199 a month | Research on any brand without setup |
| SE Visible (SE Ranking) | ChatGPT, AI Overviews, AI Mode, Gemini, Copilot | 75 tracked prompts daily on Basic; mentions, share of voice, position, sentiment, citations | $89 a month, or $71 a month billed annually | Agencies with several clients |
| Otterly.AI | ChatGPT, AI Overviews, Perplexity, Copilot; AI Mode, Gemini and Claude as add-ons | 15 prompts on Lite; mentions and cited sources | $29 a month on Lite | Freelancers and one-brand teams |
| Profound | Trial: ChatGPT, Gemini, AI Overviews; Enterprise: up to nine engines | 50 prompts run daily for 7 days on the trial | Free trial; Enterprise price not published | Enterprise brands |
| Peec AI | Choose 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI; Perplexity listed on Enterprise | 50 prompts daily on Starter; visibility, position, sentiment, share of voice, citation share | $95 a month on Starter | In-house teams that want source analysis |
| Scrunch | ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews, Meta | 350 custom prompts and 1,000 industry prompts on Starter | $300 a month, or $250 a month billed annually | Mid-market brands that need Claude and Meta |
| Rankscale | "17+" engines; homepage names ChatGPT, Perplexity, Claude, Gemini, AI Overviews, AI Mode, Copilot and others | Credits; mentions, citations, sentiment, visibility score | $17 a month billed yearly (Essentials); Pro $99 a month | Wide engine coverage on a small budget |
| Pengu Insights (ours) | Tracking: ChatGPT and Google AI Overviews; Prompt Explorer: ChatGPT, Claude, Gemini, Perplexity | Prompt Explorer, AI visibility tracker, AI Overview tracker | $69 a month on Pro | AI visibility next to competitor SEO and social data |
Two caveats on the price column. These are list prices in US dollars before tax, and several vendors show a lower figure for annual billing. "Engines named" means what the vendor's page lists today, and this category changes its engine lists every few months.
How we evaluated
We visited each vendor's pricing page and product page on 1 November 2026 and recorded four things in this order of weight: the engines named on the entry plan, the metered unit (prompts, checks or credits) and how many you get, the entry price, and whether competitor and citation data are included. Where a page showed two prices without labels, we say so and give the monthly figure.
We did not buy a paid month of each tool for this round, so the measurement descriptions come from the vendors' own product pages and documentation, and from the video above where it shows a dashboard. A tool made the list only if it published a price or a free trial. Semrush's main pricing page served us euro prices, so for Semrush we quote its AI Visibility Toolkit page, which shows US dollars.
Pengu Insights is our product. It sits last, and its entry says plainly which engines it does not cover.
The 9 AI visibility tools, reviewed
1. Semrush AI Visibility Toolkit: best if you already use Semrush
The AI Visibility Toolkit from Semrush adds AI search to the SEO suite: visibility reports for any domain, AI competitor analysis, prompt research, a site audit for AI readiness and 25 custom prompts tracked daily. It names ChatGPT, Google AI, Gemini and Perplexity as the sources of the mentions it reports.
The AI Visibility Toolkit pricing page lists the Base plan at $99 a month per domain, billed annually, checked 1 November 2026. Semrush also bundles AI visibility into its SEO and AI Search plans, which showed us euro prices, so we do not quote a dollar figure for those.
Pros: AI data next to the keyword and backlink data you already use; competitor reports without writing prompts first. Cons: 25 tracked prompts is one topic, not a category; priced per domain, so an agency's bill grows with each client. Best for: in-house teams and agencies that already pay for Semrush and want one login.
2. Ahrefs Brand Radar: best for research on any brand
Ahrefs Brand Radar works two ways. Its AI Visibility Index runs 519 million search-backed prompts through AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, and reports mentions, citations, AI share of voice and estimated impressions weighted by the search volume behind each prompt. Custom prompts add the questions you write, with Claude as a seventh platform.
Custom prompt packages start at $50 a month for 2,500 checks on the Ahrefs pricing page, and the Brand Radar page lists the AI Visibility Index from $199 a month, both checked 1 November 2026. Paid Ahrefs plans include a small daily quota of tracked prompts (5 on Lite, 10 on Standard, 20 on Advanced), and Brand Radar can be bought on its own.
Pros: no setup, any brand or category, history back to 2025, every prompt tied to real search demand. Cons: Ahrefs says the index may cover brands with little search volume poorly; checks burn fast, since one prompt on one platform daily uses about 30 a month and Claude uses 8 checks per update. Best for: SEO teams that want to see a competitor's AI visibility before deciding which prompts to track.
3. SE Visible: best for agencies on a mid budget
SE Visible is SE Ranking's standalone AI visibility platform. It checks ChatGPT, AI Overviews, AI Mode, Gemini and Copilot the way a user sees them, cited links included, and reports brand mentions, share of voice, average position, net sentiment, cited domains and pages, and citation share against unlimited competitors.
Basic costs $89 a month, or $71 a month billed annually, for 75 tracked prompts and 5 projects. Core is $189 ($151 annually) for 200 prompts, and Agency $399 ($319 annually) for 1,000 prompts and 30 projects, per the SE Visible pricing page, checked 1 November 2026, with a 10-day free trial.
Pros: unlimited user seats and client logins on every plan; daily tracking from Basic. Cons: Perplexity is not on the pricing page's engine list, and Claude is marked "soon"; each location counts as a separate prompt. Best for: agencies that report AI visibility to several clients.
4. Otterly.AI: best for freelancers and one brand
Otterly.AI tracks a list of search prompts in ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan, and sells Google AI Mode, Gemini and Claude as add-ons. It reports where the brand is mentioned and which sources the answers cite.
Lite costs $29 a month for 15 prompts, Standard $189 for 100 and Premium $489 for 400, on Otterly's pricing page checked 1 November 2026. The page also shows a lower set of figures for annual billing, which it describes as 15 percent off. On Lite, AI Mode and Gemini cost $9 a month each and Claude $29. A free trial is offered; its length is not stated.
Pros: the cheapest verified way to cover Perplexity and Copilot together; add-on engines priced one by one. Cons: 15 prompts covers one product line at most; the step from Lite to Standard is $160 a month. Best for: freelancers and one-brand teams that want a monthly baseline.
5. Profound: best for enterprise brands
Profound sells to enterprise teams and now pairs tracking with an "AI Marketer" agent for research and writing. Its pricing page shows two options: a free Trial with 50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews, and Enterprise, a custom plan that tracks up to nine answer engines.
The Enterprise price is not published on the Profound pricing page, checked 1 November 2026. Access goes through a demo.
Pros: the longest engine list on Enterprise; the trial gives you a week of daily data at no cost. Cons: no public price, and the trial covers three engines. Best for: enterprise marketing teams with a procurement process and several brands.
6. Peec AI: best for finding the sources you are missing
Peec AI tracks prompts daily and reports visibility, position, sentiment and share of voice against competitors, plus citation share and a gap analysis of sources that name competitors but not you. It also lists an ads library of prompts where AI answers carry a sponsored placement.
Starter costs $95 a month for 50 prompts and 3 models chosen from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. Pro is $245 for 150 prompts and Advanced $495 for 350. Perplexity and API models such as Claude, Grok and DeepSeek appear in the Enterprise column of the Peec AI pricing page, checked 1 November 2026. Users and competitors are unlimited on every plan.
Pros: source gap analysis on the entry plan; unlimited users. Cons: three active models on self-serve plans; Perplexity only on Enterprise in the pricing table. Best for: in-house teams that want to know which publications and forums to win.
7. Scrunch: best for wide coverage at mid-market scale
Scrunch covers ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta on its entry plan. The video above shows its agent-traffic view, which reports how AI crawlers read your pages, next to the prompt tracking.
Starter costs $300 month to month, or $250 a month billed annually, for 350 custom prompts and 1,000 industry prompts. Growth is $500 ($417 annually) for 700 custom prompts, per the Scrunch pricing page, checked 1 November 2026, with a 7-day free trial and no card required.
Pros: Claude and Meta on the entry plan; a large prompt allowance. Cons: the entry price is roughly three times most tools here; Copilot is not on the pricing page. Best for: mid-market brands whose buyers use Claude or Meta AI.
8. Rankscale: best for many engines on a small budget
Rankscale sells credits instead of prompts and says every plan covers "17+" AI engines. Its homepage names ChatGPT, Perplexity, Claude, Gemini, AI Overviews, AI Mode, Copilot, DeepSeek, Mistral, Grok and Meta's Muse Spark, and it reports mentions, rankings, citations, sentiment and a visibility score.
Essentials is $17 a month, yearly only, for 120 credits. Pro is $99 a month for 1,200 credits, with a lower figure shown for yearly billing, on the Rankscale pricing page, checked 1 November 2026. Only Pro shows a free trial button.
Pros: the lowest verified entry price and the widest engine list at that price. Cons: credits make the cost per prompt harder to predict; the pricing page does not name the engines. Best for: freelancers and consultants who want to test many engines before committing.
9. Pengu Insights: AI visibility next to competitor SEO and social (ours)
Ours, so weigh the recommendation. Pro costs $69 a month (2,800 credits) and adds AI visibility: a Prompt Explorer that asks four assistants (ChatGPT, Claude, Gemini and Perplexity), an AI visibility tracker for ChatGPT and an AI Overview tracker. Only ChatGPT and Google AI Overviews are tracked over time, and Copilot is not covered at all. If you need scheduled tracking on more engines, a tool above covers them and we do not.
What Pengu Insights adds is the rest of competitive intelligence in the same account: competitor keywords and traffic, keyword and backlink gaps, and Instagram, TikTok, LinkedIn and Meta Ad Library research. Agency at $129 adds white label reports and multi-brand workspaces, and the Free plan gives 80 credits at sign-up without the AI tools. Plans are on the Pengu Insights pricing page.
Pros: ChatGPT and AI Overview tracking plus competitor SEO and social research in one bill; a free AEO audit. Cons: tracking covers two engines only; AI visibility starts on Pro, not on Starter. Best for: agencies and in-house marketers whose buyers use ChatGPT and Google, and who would otherwise pay for a second tool to cover SEO and social.
What should an AI visibility tool measure?
An AI visibility tool should measure four things for a fixed prompt set: share of answers, position in the answer, cited sources, and which competitors appear instead of you. Sentiment is useful once those four are stable.
| Metric | What it tells you | Where it shows up in the tools above |
|---|---|---|
| Share of answers | How many of your prompts name you at all | Every tool, often called visibility |
| Position | Whether you are the first pick or a footnote | SE Visible, Peec AI, Rankscale |
| Cited sources | Which pages the engine trusts for your topic | Ahrefs, SE Visible, Peec AI, Scrunch, Otterly.AI |
| Competitors in the answer | Who wins the prompts you lose | Every tool except the free manual method, where you log it by hand |
Share of answers is the AI version of share of voice. Our share of voice guide shows the same formula across search, social and AI answers.
The method behind these metrics, and what Search Console does and does not show, is in our AI visibility tracking guide.
What to change once you see the numbers is a content question, covered in what generative engine optimization is.
Can you track AI visibility for free?
Yes. A manual prompt set covers one brand in two engines for about 45 minutes a month, and it tells you whether a paid tool is worth it before you buy one.
- Write 20 prompts the way buyers ask (15 minutes). Category questions, comparisons and problems, with no brand name in them: "best project management tool for a 10-person agency", not "is our tool good".
- Run each prompt in ChatGPT and in Google (20 minutes). Use a fresh chat for each prompt so earlier answers do not steer the next one, and note whether Google shows an AI Overview.
- Log three columns per answer (10 minutes). Brands named in order, your position if you appear, and the sources cited.
- Count your share of answers (2 minutes). Prompts where you appear, divided by 20. Do the same for your two main competitors.
- Repeat on the same day next month (45 minutes). Same prompts, same engines. The trend is the number; a single month is noise.
Free trials stretch this further: Profound gives 50 prompts daily for 7 days and SE Visible a 10-day trial, enough for a week of automated data on your best prompts. To audit your own pages for answer engine optimization, run the free AEO audit in Pengu Insights.
Upgrade when the set passes about 50 prompts, when you need a third engine, or when the result goes into a client report every month.
Common mistakes when buying an AI visibility tool
- Paying for engines your buyers do not use. Ask five customers which assistant they use for research before you pay for seven engines.
- Comparing scores across tools. Each vendor runs prompts differently, so the same set gives different numbers. Compare a tool with itself over time.
- Tracking branded prompts only. "Is [brand] good" tells you about reputation. Category prompts tell you whether you are recommended at all.
- Forgetting how the meter counts. SE Visible counts each location as a prompt; Ahrefs counts checks per platform per day. Work out the real monthly count before you pick a plan.
- Buying before you have a prompt set. The tool does not know your buyers' questions. Write the 20 prompts first, then trial the tool on them.
- Reading one day as a trend. Answers change from run to run. Look at weekly or monthly averages, not a single check.
Frequently asked questions
What is an AI visibility tool?
A tool that runs a fixed set of buyer questions through assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews, and records whether your brand is named, where, next to which competitors, and with which cited sources.
How do you measure AI visibility?
Pick 20 to 50 buyer questions without your brand name, run them on a fixed schedule, and log mentions, position and sources. Share of answers is prompts where you appear divided by the total, compared month over month.
Why use AI search monitoring tools?
The manual method stops scaling at about 50 prompts and two engines. A tool runs the prompts daily or weekly, keeps the history, adds competitors and sources, and exports a client-ready report.
How much do AI visibility tools cost?
From $17 a month billed yearly (Rankscale Essentials) and $29 a month (Otterly.AI Lite) to $300 a month (Scrunch Starter), as listed on the vendors' pages on 1 November 2026. Profound publishes only a free trial and custom Enterprise pricing.
Is there a free AI visibility tool?
A manual prompt set is free and takes about 45 minutes a month. Free trials from Profound and SE Visible add a week or more of automated data, and the Pengu Insights AEO audit is free.
What to do next
Write your 20 prompts today and run them once by hand. That baseline tells you which engines matter and how far behind your competitors you are, and it is the test set for any trial you start.
If ChatGPT and Google AI Overviews are the engines your buyers use, compare the plans on our pricing page and start on the Free plan to run the SEO and social side first.
Want a free check on a competitor first? The website traffic checker shows where a rival's search traffic comes from in under a minute, and the llms.txt generator and other free checks are on the free tools page.
In short: decide which engines your buyers use, count prompts rather than dollars, and measure one tool against itself every month.
Written by
Founder of Pengu Insights. Competitive intelligence practitioner for DTC brands and marketing agencies.
