Hootsuite Pricing in 2026: Every Plan and What a Team of 1, 3 or 10 Pays

Hootsuite pricing starts at $99 per user a month for Standard, then $199 for Professional and $399 for Advanced, all billed annually (Hootsuite plans page, checked 1 November 2026). Every plan is priced per seat, so headcount sets the bill.

That one sentence hides most of the cost. Three people on Advanced pay $1,197 a month. Month-to-month billing exists, but the plans page does not print its price. The free trial is 14 days, not the 30 days Google's AI answer still quoted when we searched on 1 November 2026. And the listening most social teams want sits on Enterprise. This guide works through each of those, then shows when a cheaper tool does the job.

Key takeaways

• $99, $199 and $399 per user a month, billed annually, for Standard, Professional and Advanced. Enterprise is quoted after a demo.
• A team of 3 pays $297 to $1,197 a month, and a team of 10 pays $990 to $3,990, before tax.
• Approvals start on Advanced. Any team with a sign-off step pays $399 a seat.
• Every add-on is Enterprise only and none is priced: advanced listening, employee advocacy, attribution analytics and the advanced inbox.
• The trial is 14 days with a daily posting cap, and the monthly price is not on the plans page.

Video: Hootsuite's own tour of what the plans now include

Hootsuite rebuilt its product as Social OS in 2026, and this six-minute walkthrough from Hootsuite Academy is the fastest way to see what the module names on the plans page actually do.

Three things worth taking from it:

• Four apps with one AI layer. Lumen is listening on your brand, your industry and your competitors, Perch is creation, scheduling and paid ads, Nest is the inbox with conversations sorted by sentiment, and Wisdom drafts posts from what Lumen finds.
• Parliament is employee advocacy. Staff share approved posts to their own networks, such as LinkedIn, in one click, and you see who shared and how far it traveled.
• Wisdom connects outward. You can build custom agents for competitor monitoring or crisis alerts, and MCP connectors let an AI assistant your team already uses schedule in Perch or triage Nest.

Where we differ: the video never says which plan includes what. Assigning messages to a teammate, shown in Nest, is an Advanced feature on the plans page, and Parliament is Enterprise only. The tables below map each feature to its price.

Hootsuite pricing in November 2026: every plan

Hootsuite sells four plans and three of them have public prices: Standard at $99, Professional at $199 and Advanced at $399 per user a month on annual billing, before tax. Enterprise is custom and sold after a demo.

Plan	Per user, billed annually	Social accounts	User seats	Trial	What it adds
Standard	$99 a month	10	1 or more	14 days	Unlimited scheduling, unified inbox, 7-day listening search, benchmarking against 5 competitors
Professional	$199 a month	Unlimited	1 or more	14 days	Inbox automation and DM automations, 30-day listening search, 90-day trend forecasting, custom reports, 20 competitors
Advanced	$399 a month	Unlimited	1 or more	14 days	Approval workflows, message assignment and routing, your logo on reports, reports sent to external email
Enterprise	Custom	Unlimited	Custom	Demo only	SSO, advanced listening, attribution and ROI reporting, employee advocacy, expert onboarding

Every self-serve plan includes 100 AI credits a month for Wisdom, Hootsuite's assistant, and Enterprise credits are set by contract. Nonprofits can apply for a discounted rate on some plans, according to the same plans page FAQ.

Month-to-month billing exists for Standard, Professional and Advanced. The FAQ says annual billing gives "a lower per-user monthly rate compared to month-to-month billing", but the page does not print the monthly figure. We do not quote one. Ask at checkout before you commit, and expect it to be higher than the numbers above.

How we checked the prices

We read hootsuite.com/plans on 1 November 2026: the plan cards, the feature comparison table, the FAQ, and the structured price data the page publishes for search engines, which lists each plan in USD and "billed annually". The footnote says prices exclude applicable taxes. Opened from Spain, the same cards showed €99, €199 and €399, so check the currency your account will be billed in. We did not buy a paid plan; seat limits and feature placement come from the comparison table, not from a sales call.

What does Hootsuite cost for a team of 1, 3 or 10?

Multiply the seat price by headcount. One person pays $99 to $399 a month, three pay $297 to $1,197, and ten pay $990 to $3,990, all on annual billing and before tax.

Team size	Standard ($99 a user)	Professional ($199 a user)	Advanced ($399 a user)
1 user	$99 a month, $1,188 a year	$199 a month, $2,388 a year	$399 a month, $4,788 a year
3 users	$297 a month, $3,564 a year	$597 a month, $7,164 a year	$1,197 a month, $14,364 a year
10 users	$990 a month, $11,880 a year	$1,990 a month, $23,880 a year	$3,990 a month, $47,880 a year

Two things the table makes obvious. First, headcount moves the bill more than the plan does: one person on Professional ($199) costs less than three people on Standard ($297). Before you upgrade a tier, check whether everyone on the seat list needs a login.

Second, the FAQ notes that "some features are only available with multiple user seats". Approvals are the clearest case: a workflow needs someone to submit and someone to approve. A one-seat Advanced plan buys little of what Advanced is for.

Which features push you up a tier?

Five needs decide most upgrades: more than 10 social accounts, inbox automation, approvals, branded reports and listening beyond 7 days. The table shows the cheapest plan for each and what it costs a team of three.

You need	Lowest plan	3 users, annual billing
More than 10 social accounts	Professional	$597 a month
Automated inbox replies and DM automations	Professional	$597 a month
Listening search covering 30 days instead of 7	Professional	$597 a month
Benchmarking against up to 20 competitors instead of 5	Professional	$597 a month
Approval workflows and internal comments	Advanced	$1,197 a month
Your logo on reports, reports emailed outside Hootsuite	Advanced	$1,197 a month
Listening on Instagram, LinkedIn, Reddit or Threads, 13 months of history, alerts	Enterprise	Custom
Employee advocacy, SSO, ROI reporting	Enterprise	Custom

Listening on the self-serve plans

Listening on Standard, Professional and Advanced searches news sites, newsletters, blogs, forums, Facebook, X, Bluesky, YouTube, Quora and podcasts. Instagram, Threads, LinkedIn, Reddit and Pinterest are listed as "advanced data sources" on the plans comparison table, and only Enterprise gets them, along with 13 months of history, alerts and scheduled listening reports. If you need to hear what people say about your brand on Instagram, the self-serve plans will not do it.

Analytics and other add-ons: all Enterprise, none priced

The plans page lists seven add-ons and marks every one as Enterprise only: Parliament for employee advocacy, advanced analytics for social attribution, the advanced customer care inbox, Lumen enterprise listening, a Lumen connector for AI assistants, brand review monitoring and a Salesforce integration. None has a public price. Budget them as a sales conversation, not a line you can add at checkout.

Analytics inside the self-serve plans is generous at the base: post reports, multi-network reports, industry benchmarking and competitor benchmarking are on Standard. Custom reports and report scheduling start on Professional. Adding your logo to a report starts on Advanced, which matters if you send reports to clients. Our guide to white label reports covers what clients actually expect on that page.

What changed, and what the 14-day trial includes

Three things on today's plans page are easy to miss if you are working from an older guide: the product is sold as Hootsuite Social OS, the trial is 14 days with a posting cap, and the plan cards show annual prices only.

• Social OS. Plans are now described in modules: Perch for planning and publishing, Nest for the inbox, Lumen for listening, Wisdom for AI and Parliament for employee advocacy. The Hootsuite Academy video above, published 21 July 2026, introduces Social OS as newly launched.
• The trial. Standard, Professional and Advanced each offer a free 14-day trial. Trial accounts can publish 10 to 20 posts a day per organization, depending on the plan, and bulk scheduling is off until you pay. Enterprise has no trial, only a demo.
• Seats one at a time. Every self-serve plan lists "1+" user seats, and the FAQ says to "purchase additional seats for each team member". There is no multi-seat bundle in the current lineup.
• AI credits. Each self-serve plan includes 100 AI credits a month for Wisdom.

When does a cheaper tool fit better?

When you use one part of Hootsuite. Publishing alone, a suite with a lower seat price, or competitor benchmarking alone can each be bought for less than $99 a seat.

Buffer, if publishing is the job

Buffer charges per channel, not per user. Essentials is $5 a channel a month and Team is $10 with unlimited team members, both billed yearly, and a free plan covers 3 channels with 10 scheduled posts each (checked 1 November 2026). Five channels for a team of three on Team cost $50 a month, against $297 on Hootsuite Standard.

Best for: small teams that publish on a schedule and read native analytics. Skip it if: listening or competitor benchmarking is why you looked at Hootsuite.

Sprout Social Essentials, if you want a suite at a lower seat price

Sprout Social now sells Essentials at $79 a seat a month billed annually, $99 monthly, with 5 social profiles and post-level reporting (checked 1 November 2026). It is cheaper per seat than Hootsuite Standard, but Sprout's consolidated inbox starts on its Standard plan at $199.

Best for: a one or two person team that publishes and reports on a few profiles. Skip it if: you answer messages in the tool every day. Our Sprout Social pricing breakdown has the full ladder.

Pengu Insights, if competitor benchmarking is the job

Ours, so weigh the recommendation. If the reason you looked at Professional was benchmarking against up to 20 competitors, the Starter plan on Pengu Insights pricing is $39 a month and covers social benchmarking by engagement rate on Instagram, TikTok and LinkedIn, plus the Meta Ad Library and core SEO. Agency at $129 adds full white label, multi-brand workspaces and client reports.

Best for: agencies and in-house teams that already publish somewhere else and want to know what competitors post and what it earns them. Skip it if: you need scheduling, an inbox or brand mention tracking. We do none of those, so it replaces one row of Hootsuite, not the suite.

For seven more options sorted by which part of Hootsuite they replace, see our Hootsuite alternatives comparison.

Common mistakes when budgeting for Hootsuite

• Pricing one seat for a team. Every self-serve plan is per user. Multiply before you compare.
• Comparing Hootsuite's annual price with another tool's monthly price. The plan cards show annual rates only. Put both tools on the same billing term.
• Buying Advanced for approvals with one seat. Approvals need at least two people in the workflow, so budget the second seat with the plan.
• Assuming listening covers Instagram and LinkedIn. On self-serve plans it does not. Those are Enterprise data sources.
• Starting the trial before your content is ready. Fourteen days with a daily posting cap and no bulk scheduling goes fast. Load a real week of posts on day one.
• Forgetting tax. The listed prices exclude applicable taxes.

Frequently asked questions

Can you use Hootsuite for free?

Not beyond the trial. There is no free plan; each self-serve plan has a free 14-day trial with a cap of 10 to 20 posts a day and no bulk scheduling. After that, Standard is the cheapest plan at $99 per user a month on annual billing.

How much does Hootsuite cost per month?

Standard $99, Professional $199 and Advanced $399 per user a month on annual billing, before tax. Enterprise is quoted. Monthly billing costs more per user, and the plans page does not print the figure.

Which is better, Buffer or Hootsuite?

Buffer for publishing on a budget: $5 a channel on Essentials, $10 on Team with unlimited team members, and a free plan for 3 channels. Hootsuite when you need the inbox, listening and competitor benchmarking in one tool.

What are the disadvantages of using Hootsuite?

Per-user pricing, approvals only from Advanced at $399 a user, self-serve listening without Instagram, LinkedIn or Reddit, and add-ons that are Enterprise only with no public price.

How do I cancel Hootsuite?

Go to Account, Settings, Plan and billing, then Update subscription; only a Super Admin can do it for an organization. Per Hootsuite's help center, the change takes effect at the end of your paid or trial period.

What to do next

1. Count seats and approvers (10 minutes). List everyone who needs a login and everyone who signs off posts. That number, times the seat price, is your real budget.
2. Map the features you use weekly to a tier (15 minutes). Use the tier table above. If nothing on your list needs Advanced, do not pay $399 a seat for it.
3. Price the year both ways (5 minutes). Use the team table for annual billing, then ask checkout for the monthly rate.
4. Run the trial on a real week (14 days). Schedule actual posts, answer actual messages and build one report you would send.
5. Price the split (20 minutes). Add a publishing tool to a competitor benchmarking tool and compare the total with your Hootsuite quote. Run one rival through the competitor keyword finder to see the search side no social suite covers.

In short: Hootsuite costs $99 to $399 per user a month on annual billing, and the plan you need is set by approvals, account count and listening, not by the plan name. If competitor benchmarking is the part you need, start free on Pengu Insights and compare before you pay for seats.