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Insights & Updates
Product updates, company news, and actionable insights on competitive intelligence, social media strategy, and content marketing trends.
YouTube Video Ideas: 9 Repeatable Sources (Not a List of 100 Topics)
Lists of video ideas run out. Sources do not. Here are nine places that produce ideas every week, and how to check demand before you spend two days filming.
Christian Monge
Social Media Content Calendar: A Template That Survives Month Two
Most content calendars are abandoned by week six because they plan posts instead of planning inputs. Here is the structure that holds, with the columns that matter.
Christian Monge
The Social Media Dashboard That Someone Actually Opens
Most social dashboards show 40 metrics and answer no questions. Here are the eight numbers worth a tile, the three views that matter, and how to build it free or paid.
Christian Monge
LinkedIn Analytics in 2026: The Metrics That Matter and the Tools That Show Them
LinkedIn's native analytics answer most questions about your own page. Here are the metrics worth reporting, what native data misses, and which LinkedIn analytics tools fill the gap.
Christian Monge
TikTok Analytics Tools: What to Track and Which Tool to Use in 2026
TikTok's native analytics cover your own account well. Paid TikTok analytics tools exist for competitor tracking, hook analysis, and reporting. Here is the split.
Christian Monge
8 Instagram Analytics Tools in 2026 (and the Metrics Worth Tracking)
Instagram Insights is free and better than most paid tools for your own account. Here is what paid Instagram analytics tools add, and which eight are worth the money.
Christian Monge
7 Hootsuite Alternatives in 2026, Compared by What They Replace
Hootsuite Standard is $99 per user monthly on annual billing, $149 month to month. Seven alternatives, and the honest answer about which part of Hootsuite each one covers.
Christian Monge
6 Sprout Social Alternatives for Teams That Cannot Justify $199 a Seat
Sprout Social starts at $199 per seat per month on annual billing. Here are six alternatives, what each one replaces, and the per-seat math that decides it.
Christian Monge
Facebook Ad Library: How to Use Meta's Ad Library for Competitor Research
The Facebook Ad Library shows every ad your competitors are running right now, for free. Here is how to search it, what the data actually means, and how to turn it into a creative brief.
Christian Monge
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