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Abstract illustration of generative engine optimization with an AI answer card citing brand sources
SEOCompetitive Intelligence

What Is Generative Engine Optimization (GEO)? A Practical Guide for Marketers

Generative engine optimization (GEO) is how brands get cited inside AI answers from ChatGPT, Perplexity, Gemini, and AI Overviews. Here is what changes vs SEO, and how to compete.

Christian Monge

Christian Monge

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